Since 1972
About Us
Chroma specializes in license plates, license plate frames and hardware, windshield graphics, window markers, auto ornaments, and decals.
- INTEGRITY
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- QUALITY
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- CREATIVITY
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- COLLABORATION
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- FUN
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- INNOVATIVE
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Our mission
Together, we continuously strive to be the consumer’s first choice for exciting, fun, innovative, quality products.
Our vision
Through creativity and imagination, we are consistently a global leader in lifestyle consumer products that inspire people to express themselves.
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With more than five decades in automotive graphic design and manufacturing, we have established ourselves as pioneers in Automotive Aftermarket Accessories. Our in-house design team embodies innovation and manufacturing expertise, crafting products that seamlessly blend functionality with flair. From one-of-a-kind, custom decal solutions to cutting-edge accessories, each creation is a testament to our commitment to staying ahead of customer trends. We pride ourselves on not just meeting but exceeding the evolving needs and desires of our customers.
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Our companies support ending human rights violations in the mining of conflict minerals from an area described as the “Conflict Region”, which is situated in the eastern portion of the Democratic Republic of the Congo (DRC) and surrounding countries. The U.S. Securities and Exchange Commission (SEC) adopted final rules to implement reporting and disclosure requirements related to “conflict minerals”, as a result of the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010. The rules require manufacturers who file certain reports with the SEC to disclose whether the products they manufacture or contract to manufacture contain “conflict minerals” that are “necessary to the functionality or production” of those products. The definition of “conflict minerals” includes gold, tin, tantalum, and tungsten, which are the derivatives of cassiterite, columbite-tantalite, and wolframite, regardless of where they are sourced, processed or sold. The U.S. Secretary of State may designate other minerals in the future. We support the aims and objectives of the U.S. legislation on the supply of “conflict minerals”.
In addition, we are committed to not knowingly purchase specific metals that originate from the facilities in the “Conflict Region” that are not certified as “conflict free”. We ask our suppliers to perform due diligence within their supply chains so that the minerals in question are sourced only from mines and smelters outside Conflict Region; or those mines and smelters that have been certified as “conflict free” by an independent third party. This due diligence includes but is not limited to requiring our suppliers to complete and submit a “Conflict Minerals Survey”. Our goal is to ensure that only “conflict free” materials are used in products that we procure.
Our history
Chroma was founded in 1972 with the objective of marketing custom decal creations utilizing specialty films to create reflective and holographic decals. These offerings were an instant success and were used by many of the top drag racing teams in the 1970s, including “Big Daddy” Don Garlits, Sox & Martin, and the Chi Town Hustler. In the July 1975 edition of Hot Rod Magazine, these unique decal offerings were featured in a story titled “All That Glitters Is Not Gold Leaf,” formally introducing Chroma to a national market. Since those early years, Chroma has continued to approach business with a spirit and drive for innovation and creative solutions, allowing us to remain the industry leader for more than 50 years.
Our team
Our success is built on the strength and dedication of our team. We're fortunate to have a group of talented individuals, some of whom have been with us for over 40 years, bringing a wealth of experience and knowledge to the table. This longevity fosters a collaborative spirit and ensures a deep understanding of our products and customers. It's this commitment and expertise that allows us to continuously innovate and deliver high-quality products.
